Archive for the 'Uncategorized' Category

reddit + jotwol = wuv

Feb 23 2012 Published by under Uncategorized

We created a subreddit page for Jotwol… and it’s awesome. Only one of our founders was a redditor when we started Jotwol, now all three of us are. Reddit is weird and hasn’t been the most productive community for Jotwol — we’ve seen massive amounts of trolling (even from the art subreddit). However, we’ve decided to give this rambunctious group another shot.

If you are not on the reedit bandwagon yet, it’s time to jump on. You’ll be able to immediately participate in the Jotwol community — at least until we finish PHASE II.

CLICK HERE TO CHECK IT OUT

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New Features are Amazing

Feb 09 2012 Published by under Uncategorized

We are creating so many new features it’s hard to keep them all straight. Our team is really doing something exciting. We know You guys will love it!

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PHASE II Begins!!!

Feb 04 2012 Published by under Uncategorized

The boys have started working on Jotwol PHASE II… There are so many new features coming — it’s going to be awesome.

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Discovery Leads to Sharing

Dec 01 2011 Published by under Uncategorized

The team and I had the privilege of hearing SEO guru Rand Fishkin (founder of SEOmoz), speak last night at Microsoft in Mountain View, CA.  As many of you know we are getting very close to officially launching Jotwol, so it was a no brainer to attend this event which was titled, “Marketing for Startups.” In my opinion the event was a huge success; the guys and gals over and at Hackers & Founders know what they’re doing.

Fishkin’s Talk

You can download Fishkin’s slide deck from the event by clicking here.

Founder Danny (picture below) likes it when I summarize things for him, so I’ll do the same for you. Last night, Fishkin laid out his hypothesis that search leads to discovery and discovery leads to sharing (NOTICE: the “Discovery Leads to Sharing” slide is a doodle). He illustrates his theory by using a five level funnel with Discovery at the top proceeded by Realization of Need, Consideration, Conversion, and at the bottom, Retention. Because no one is likely to find Jotwol using search, at least not yet,  I will focus on the social aspects of his talk.

Fishkin believes, and rightfully so, that Social is Discovery Prior to Interest, which means that users who discover things on social media become aware of you before they are interested in you. At the moment of awareness, the user may then realize that they need or want to partake in the activity being presented. More importantly, seeing your brand such as Jotwol, on social media websites creates branding and trust with users long before they ever use your services. Eventually, with enough trust and branding a website will earn the loyalty of it’s users thus making it to the bottom of the funnel.

 

 

 

 

 

 

 

Now! Applying all this to Jotwol!

It’s extremely important for us to build a robust social media community because people aren’t going to find us by searching on Google or Bing. Rather, people are going to find us by logging on to Facebook and seeing that their friend drew or saw something interesting on Jotwol and shared it on their wall. The question is, how do we get people to share Jotwol? First, we give them a way to share. We’ve accomplished this by creating a coordinate system that allows users to find the exact spot on the wall where content is displayed. We’ve also given the user the option to click the share button. We believe that we have executed the share button and coordinate system beautifully, however, we are concerned that our users to do not have enough incentive to share content from the wall.

…. the story has yet to be written.

 Click Here to See the New Jotwol Popup Window!!!!

 

 

 

 

 


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Understanding VCs

Aug 01 2011 Published by under Uncategorized

Wedding Crashers comes to mind when I hear the words venture capitalist.

 -Okay, what’s our back story?
– We’re brothers from New Hampshire. We’re venture capitalists.
-I’m sick of that. Let’s be from Vermont. And let’s have an emerging maple syrup conglomerate.
Wait, that’s stupid. We don’t know anything about maple syrup.
-I happen to know everything there is to know about maple syrup! I love maple syrup. I love maple syrup on pancakes. I love it on pizza. And I take maple syrup and put a little bit in my hair when I’ve had a rough week. What do you think holds it up, slick?

But in all seriousness, a venture capitalist, also know as a VC, is a person who manages a pool of money, not their own, and invests it in businesses and ideas that will hopefully be profitable. In a nutshell, VCs fund startup companies. They give startup companies, such as FB, a bucket of money and expect to turn a profit.

Historically, VCs have been the guys in black suits who threw you over a barrel and took away your ownership of the company, that is until Fred Wilson came onto the scene. Wilson is responsible for funding: Foursquare, Tumblr, Zynga, Etsy and even Twitter. He has been sharing his wisdom on his blog, AVC(musing of a VC in NYC), for the last 7 years. It is definitely worth checking out – he’s probably the biggest guy in web three dot oh.

We’d give anything for 5 minutes with him. Not only does he have the power to bankroll our operation for the next thousand years, but more importantly, he has 20+ years of experience in web companies. If you are reading this Fred, give us a call – we want you.

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